Playtech and evoke plc Launch Club Aurora Live Casino Studio

Playtech has achieved another significant milestone by launching the third dedicated live casino studio in collaboration with evoke plc. This announcement, made on April 17, 2025, highlights the ongoing success of their partnership. The new studio, named Club Aurora, follows the earlier success of Playtech’s live casino environments and promises to further enrich the gaming experiences for some of evoke plc’s prominent brands, including 888casino, William Hill, and Mr Green Live Casino.

This studio marks an exciting development in the live casino landscape, offering an innovative and immersive environment for players. Club Aurora is designed to appeal to a core live casino audience with a variety of classic games, including Blackjack and Roulette, set within a contemporary and engaging atmosphere. In addition to these well-loved games, Club Aurora features an exclusive Trivia hub, providing a completely free-to-play option aimed at entertaining a broader audience.

The launch of Club Aurora follows the successful debut of other branded studios in 2024, such as the 888 branded environments and co-branded casino studios, which included popular games like Mega Fire Blaze Roulette and localised Blackjack tables. These earlier successes paved the way for the continued growth of Playtech’s presence in the live casino sector, especially in key regulated markets.

All three of evoke’s live casino studios, including Club Aurora, are housed within Playtech’s European flagship studio in Riga, Latvia. This state-of-the-art facility ensures the highest quality service and gaming experience for players across multiple regions. The new tables will be available internationally, allowing evoke plc’s core brands to deliver premium live casino experiences to a global audience.

This partnership not only enhances the live casino options available to evoke’s customers but also strengthens the broader portfolio with access to Playtech’s renowned RNG Casino Games, Poker, and Bingo offerings. Playtech’s collaboration with evoke plc continues to set the bar for innovation and quality in the online gaming industry.

Ofir Gal-Mor, Group Head of Gaming Content at evoke plc, expressed excitement about the new studio, stating: “We are thrilled to partner with the Playtech Live team to bring a new and exciting live casino experience to our players. We have had a very successful and long-standing partnership with Playtech, and the addition of these dedicated tables will only enhance our offering and provide our customers with a wide range of games to enjoy.”

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George Voyatzis, VP Commercial at Playtech, also shared his enthusiasm about the partnership, commenting: “We are delighted to continue partnering with evoke group to launch the three unique dedicated live studios. As Playtech Live continues to lead the way on creating an entertainment-led experience that delivers on both gameplay and presentation, we have every confidence that the customers of 888, William Hill, and Mr Green will have an exceptional gaming experience.”

As Playtech strengthens its relationship with evoke plc, the gaming industry can expect even more innovative developments in live casino gaming. With the launch of Club Aurora and the continued success of Playtech’s live studio environments, this partnership promises to deliver even more excitement and engagement to players across various platforms.

Source:

Playtech and evoke plc successfully launch multiple branded dedicated live casino studios, playtech.com, April 17, 2025.