Pragmatic Play Becomes Exclusive Live Casino Provider for Flutter in UK & Ireland

Pragmatic Play, a leading supplier in the iGaming industry, has announced a significant partnership with Flutter, becoming the exclusive provider of dedicated live casino tables for the operator’s UK and Irish-facing brands. This collaboration will bring Pragmatic Play’s innovative live casino content to major Flutter brands, including Paddy Power, Betfair, and Sky Vegas, further strengthening its presence in these key markets.

As part of the agreement, Pragmatic Play will integrate its Smart Studio solution, enabling Flutter to customize game titles to align with the branding of its diverse portfolio. This feature enhances the gaming experience by offering tailored visuals and themes that reflect each brand’s identity, ensuring a unique and engaging experience for players.

In addition to classic table games and engaging live game shows, the deal also includes the creation of bespoke content, tailored to specific player preferences across Flutter’s various platforms. Pragmatic Play will leverage Flutter’s extensive intellectual property to deliver exclusive experiences that resonate with different audiences.

Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed enthusiasm about the partnership, stating:

“Pragmatic Play shares with Flutter a commitment to delivering unique and exceptional player experiences, so we are thrilled to become the exclusive supplier of dedicated live casino tables for its popular gaming brands in the UK & Ireland, which includes household names such as Betfair, Paddy Power, and Sky Vegas.”

Flutter’s Commercial Director, Roisin Hogan, emphasized the alignment between the two companies’ strategic goals, saying:

“Pragmatic Play’s Smart Studio solution aligns perfectly with our strategic focus on delivering great customer experiences through new innovation. We are excited to agree a deal that will see us collaborate even closer to bring fun new live products and experiences to our players in the UK and Ireland.”

Top casinos in UK

Overall Rating

97

Visit Casino Read Review

Overall Rating

96

Visit Casino Read Review

Overall Rating

95

Visit Casino Read Review

This exclusive agreement further solidifies Pragmatic Play’s foothold in the UK and Irish markets, reinforcing its position as a premier live casino provider. The company continues to expand its presence globally, having recently introduced its Smart Studio technology in Brazil with EstrelaBet.

Pragmatic Play, known for its robust multi-product portfolio, continues to deliver diverse gaming content, including slots, live casino, bingo, and virtual sports. The provider currently launches up to eight new slot titles per month and offers all its products via a single API integration, making it a preferred choice for leading operators worldwide.

Source:

Pragmatic Play Signs with Flutter to Become Exclusive Dedicated Tables Provider in UK&I, pragmaticplay.com, January 20, 2025.