Pragmatic Play has strengthened its footprint in the UK iGaming market by securing a new partnership with Ivy Casino, an emerging online gaming brand launched in September 2024. The agreement allows Ivy Casino to offer Pragmatic Play’s multi-award-winning slots and live casino games, enriching its portfolio with high-quality content.
This deal underscores Pragmatic Play’s continued expansion in regulated European markets, with the UK being a key focus.
Irina Cornides, Chief Operating Officer at Pragmatic Play, expressed excitement about the collaboration:
“We’re excited to supply player-favorite games to Ivy Casino as the brand continues to establish itself in the competitive UK market.”
Mark Good, representing Ivy Casino, highlighted the significance of the partnership:
“Partnering with Pragmatic Play allows Ivy Casino to provide its players with some of the most popular and innovative games in the industry. Their renowned titles will significantly enhance the gaming offering at Ivy Casino and support its mission to become a leading name in the UK online casino space.”
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