Pragmatic Play to Bolster its Partnership with William Hill

Pragmatic Play, a prominent content provider in the iGaming industry, has significantly strengthened its collaboration with top-tier operator, William Hill, a division of 888 Holdings plc. This expansion aims to introduce Pragmatic’s live casino offerings to the UK market.

This partnership will substantially broaden Pragmatic’s live gaming audience with Hill, which has been featuring the supplier’s slot content since 2017.

Patrons of William Hill will gain access to a diverse range of classic live dealer games like Roulette, Blackjack, and Baccarat, in addition to exciting game show offerings like Sweet Bonanza CandyLand™, Mega Wheel™, and the upcoming release, Vegas Ball Bonanza™.

This marks the provider’s most recent live casino agreement, as it has been actively expanding its portfolio’s presence in regulated European markets over the past few months, establishing deals in Switzerland, Sweden, the Netherlands, and other regions.

Irina Cornides, Chief Operating Officer at Pragmatic Play, says that William Hill is a globally recognized brand, and they are thrilled to further extend the current partnership to introduce their complete Live Casino lineup across the UK. Whether it’s traditional games or innovative hybrid products, they take immense pride in crafting exceptional experiences and look forward to delivering these to Hill’s valued customers.

Richard Atkinson, Global Head of Live Casino at 888 Holdings plc, said: “Pragmatic Play’s Live dealer offering is well known throughout the industry for being forward-thinking and of the highest quality. We’ve worked closely together for six years and look forward to elevating our partnership further with the addition of Pragmatic Play’s Live Casino products as we both continue to grow.”

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Pragmatic Play is a leading name in the iGaming industry, known for providing top-notch content and solutions. With a reputation for innovation and quality, it has become a trusted partner for numerous operators worldwide. Their diverse portfolio includes a wide range of engaging games, from slots to live casino offerings, designed to cater to a broad audience.

One of Pragmatic’s standout features is its commitment to creating immersive gaming experiences. Its games often feature stunning graphics, captivating themes, and seamless gameplay, ensuring players have a thoroughly enjoyable time.

Furthermore, the supplier’s dedication to compliance and regulation sets them apart in the industry. It operates in various regulated markets, adhering to strict standards and ensuring a fair and secure gaming environment for all users.

With a track record of successful partnerships and a constant drive for innovation, the supplier continues to be a powerhouse in the world of iGaming, consistently delivering top-quality gaming content that resonates with players and operators alike.

Source:

“PRAGMATIC PLAY COMPLETES GROUPWIDE ROLLOUT OF LIVE CASINO CONTENT WITH WILLIAM HILL”, pragmaticplay.com, September 7, 2023.