William Hill Signs EGBA Gambling Code on Advertising Practice

Already established bookmaker and provider of gambling events, William Hill, has just signed a pan-European code on responsible advertising for online gambling prepared by the European Gaming and Betting Association’s (EGBA).

The code is an essential instrument for all media platforms which puts forward important standards for advertising content and includes in-depth measures for social media, with a focus on the protection of minors.

On this opportunity, MD of William Hill International and CEO of Mr. Green Ltd, Patrick Jonker stated:

“We are very pleased to join the initiative by the EGBA. As license holders within numerous markets, our advertisement policies always follow the local regulatory frameworks. During these difficult times we welcome any initiative that will offer additional protection of minors.”

Secretary-General of EGBA, Maarten Haijer, added:

 “Advertising is essential to inform the consumer of the websites which are regulated and steer them away from rogue black-market websites. But advertising should be responsible and protect consumers, particularly minors. We encourage other gambling companies to sign up to the code and look forward to engaging with Europe’s authorities to ensure its success”

The European Gaming and Betting Association (EGBA) is the Brussels-based body representing the interests of leading online gaming brands founded, licensed, and regulated within the EU. It works together with national, EU authorities, and other stakeholders to deliver a perfectly regulated betting offer for EU citizens. The company promotes the development of a safe and reliable environment for online gambling customers. It also ensures that the betting offer is sufficiently attractive to draw the attention of the maximum number of users.

William Hill is a leading sports betting and casino brand with over 12,000 people all over the globe. It is focused on innovation while delivering the games which provide an increased level of entertainment. With more than 85 years in the industry, the UK brand promises to stay loyal to key values – integrity, trust, and customer service.

Source: “William Hill signs pan-European code for responsible advertising for online gambling”. News Cision. April 30, 2020.