NetEnt Goes Live in Michigan Casino Market

World-leading provider of casino content, NetEnt, has reached another milestone in the industry by entering the Michigan iGaming market. Its entry occurred on the same day the Michigan Gaming Control Board (MGCB) introduced online gaming and sports betting across the state.

Following the latest updates, BetRivers/RSI, BetMGM, Churchill Downs, DraftKings, FanDuel, Golden Nugget, William Hill, and WynnBET began their operation in Michigan on Friday 22nd January. All these providers will offer top-performing titles from NetEnt.

Players in the state will also have an opportunity to enjoy Starburst, Blackjack, and Divine Fortune titles, which stand out as favorite releases in several states – New Jersey, Pennsylvania, and West Virginia.

Speaking on the new milestone, Evolution Commercial Director for North America, Jeff Millar said:

“Friday’s successful launch with multiple operators is the result of months of planning for Michigan’s go-live and years of on-the-ground experience in the US. America is an absolute priority market for Evolution Group, which is reflected by the scale of NetEnt’s first-day presence in Michigan.”

As a reminder, Evolution holds 90% of shares in NetEnt, and the Michigan entry is another excellent step by the live casino developer.

NetEnt games are already popular in the United States. The provider entered the New Jersey market back in 2015, and its games were also live in Pennsylvania starting from 2019. Evolution is also planning to open a Live Casino studio in Michigan. The brand already runs live studios in NJ and PA, as well as 11 studios on the global level.

On this occasion, Millar added:

“We are poised to add more operators in all US markets during 2021 and have a roadmap of high-profile game launches. And, as we’ve once again shown, we’re ready for new markets being switched on and partnering casinos to offer a standout product to their players the minute they go live”.

Source: “NetEnt enters Michigan’s new igaming market on day one with multiple operators”. NetEnt. January 25, 2021.