Playtech Launches Live Casino Games Content in Michigan

Innovative provider of gambling tech solutions, Playtech, has announced that it has closed a lease for the launch of a live casino studio in Michigan.

The brand-new studio from the brand will feature some of the best games from Playtech’ Riga studio, paired with the latest tech solutions. The company is already known for providing first-class solutions across retail and online channels and additional product verticals, introducing live entertainment in the US market.

Following the launch, the studio will also present table games, with additional room for growth and expansion.

The US-based studio is based in Southfield, one of the prospective locations and innovation hubs. The location is also authorized by the Michigan authority which is another point in favor of the brand. Apart from offering new gambling capabilities, the new studio will also provide people with a lot of employment opportunities.

The launch of the new studio in Michigan is just another step from Playtech in expanding its footprint across the globe. The brand is also present in the United States, where it looks to provide software and services to every regulated state. As a reminder, the leading gambling tech company has signed a deal with Parx Casino to deliver the brand with numerous products across the Playtech IMS platform.

Shimon Akad, Chief Operating Officer at Playtech, said:

“The new studio in Michigan is the first step in our US Live expansion as we look to deliver Live studios in all regulated states. Our Michigan studio is being designed to be one of the more sophisticated studios tailored to the US market featuring innovation and entertainment at its best. The scale of our technology and breadth of our product will allow Playtech to take the live iGaming experience in the US to the next level.”

He also says that Playtech is proud of being a member of all communities and they are thrilled to bring new employment opportunities to local customers as part of ongoing expansion in the US. According to his words, the effects of the pandemic are still present across the globe and it is more than important to support local industries in their endeavors.

The top-tier provider of gambling tech content is listed on the Main Market of the London Stock Exchange. The brand is specialized in delivering live casino, bingo, poker, sports betting, and other content. It is also known for Playtech ONE, a unique omni-channel platform that provides a full package of services such as marketing, single wallet, and CRM among others.

Source: “Playtech secures first Live Casino studio in Michigan”. Playtech. March 29, 2021.