Pragmatic Play Joins Forces with JK Bet to Enhance Brazilian Growth

Pragmatic Play, a world-leading content distributor to the sector, has fortified its presence in Brazil thanks to the deal with JK BET.

Based on the new deal, the Brazilian operator’s players will gain access to Pragmatic’s extensive selection of casino games – slots, live casino, and virtual sports portfolio, including a variety of smash hits and revenue-boosting releases. The agreement will also see recently releases slots such as Sword of Ares™ and Big Bass – Keeping it Reel™, as Sugar Rush™ and Gates of Olympus™ being part of the package, together with a selection of live casino games, such as Sweet Bonanza CandyLand and Mega Wheel.

Another vertical that will be included with this deal is virtual sports including games Force 1, football, plus horse and greyhound racing ready to make their way to the brand’s player base. Some of these releases provide thorough 3D renderings of popular sports as well as different sports betting markets.

The Brazilian market moves on with providing important commercial chances for Pragmatic Play – the same as the Latin American region and the JK BET deal is one of several in the lines.

Reacting to the latest milestone, Victor Arias, Vice President of Latin American Operations at Pragmatic Play, noted:

“It is fantastic to be able to welcome JK BET to our family of valued partners; its platform is another that will prove valuable in enhancing our profile in what is an important market for us.”

Caio Felipe, CEO at JK BET, says that Pragmatic’s offering is both comprehensive and of high quality as and they are happy with the chance to integrate both three verticals at the same time. The inclusion of this huge range of new titles will be great news for players and the brand.

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Pragmatic Play is focused on establishing itself as one of the most influential software brands in the industry. The company has recently enhanced its presence in North America by clinching a deal with Ontario-based iGaming brand, NorthStar Gaming.

This deal will see the famous software company delivering its full suite of slots games to NorthStar, which operates in Ontario. As part of the agreement, NorthStar Bets users will also have access to Sugar Rush™ and Gates of Olympus™, Big Bass Splash games.

NorthStar Gaming is known for holding and managing NorthStar Bets, a leading Canadian casino and sportsbook brand that provides a local, unique customer experience.

Source:

“PRAGMATIC PLAY PARTNERS WITH JK BET IN FURTHER BRAZILIAN GROWTH”. pragmaticplay.com, December 6, 2022.