Vegas Kings Joins Playtech Marketplace to Boost iGaming Solutions

In a move that marks a pivotal development for both companies, Vegas Kings has officially been certified as a provider on the Playtech Software-as-a-Service (SaaS) Marketplace. This new alliance brings together Playtech’s expansive gaming platform capabilities with Vegas Kings’ 26 years of expertise in web design and technical development tailored to the iGaming industry.

As a newly recognized partner, Vegas Kings now delivers a seamless complement to Playtech’s established platform services, allowing operators to access premium creative and frontend solutions. Known for its work with Playtech-associated brands such as PlayTsogo and betOcean, Vegas Kings has a proven record of helping operators improve user engagement, brand presence, and acquisition performance across all segments.

Through this certification, Vegas Kings now provides customized design and technical development services to Playtech’s vast global client base. Their offerings encompass everything from custom logo and website creation to sophisticated 3D assets, CRM campaign materials, and full-scale front-end development integrated directly into the Playtech platform.

Ashley Adir, CEO of Vegas Kings, expressed enthusiasm about the strengthened partnership:

“We are super excited to deepen our partnership with Playtech, a brand synonymous with innovation and excellence in the iGaming space. This certification underscores our dedication to delivering industry-leading solutions that empower operators to excel in regulated markets worldwide.”

Playtech, a dominant force in the global iGaming software space, also praised the partnership. Mark Allan-Jones, SaaS Commercials Partnerships Manager at Playtech, commented:

“As our SAAS program continues to expand, we are thrilled to be partnering with top-quality suppliers in the agency space. This collaboration enables operators to access exceptional support in design, creative, and campaign management. Vegas Kings have been long-standing partners with Playtech, and their outstanding work and expertise make them a great choice. I look forward to seeing this partnership flourish and grow.”

This collaboration follows the release of Playtech’s financial results for the year ending December 31, 2024. The company reported an adjusted EBITDA increase of 11%, reaching €480.4 million, while total revenue climbed 5% to €1.79 billion ($1.93 billion). A key driver of this performance was the continued success of Playtech’s B2B operations, which surpassed its medium-term EBITDA goals ahead of expectations.

The B2B segment grew revenue by 10% to €754.3 million, with adjusted EBITDA rising 22% to €222 million. Strong performance in the Americas significantly contributed to this growth, where revenue increased 19% to €251.6 million. In particular, the U.S. and Canadian markets generated €29.8 million—a 126% leap compared to the previous year—highlighting successful partnerships with Hard Rock Digital in New Jersey and Wplay in Colombia.

Anticipation of Brazil’s regulatory overhaul in 2025 has also helped boost momentum in Latin America, positioning the region as a major growth frontier for Playtech.

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Playtech’s diversified business model and commitment to responsible gaming have solidified its global presence. With more than 7,300 employees and operations in 19 countries, the company continues to expand its portfolio, which spans online casino, sports betting, live casino, poker, bingo, and virtual sports.

One of its cornerstone offerings, the Playtech ONE platform, integrates marketing tools, CRM capabilities, and single-wallet functionality, providing a cohesive and user-focused experience. The recent expansion of its AI-powered BetBuddy responsible gaming tool to 23 brands in 14 jurisdictions is further proof of Playtech’s emphasis on ethical innovation.

Source:

“Vegas Kings Becomes a Certified Playtech Provider“, vegaskings.com, April 3, 2025.